It’s a Rough Life Episode 4: The Phoenix Saga Begins

It’s a Rough Life, a reality series about Johnny Roughneck. Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling [...]

It’s a Rough Life, a reality series about Johnny Roughneck.

Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.

See how he gets prepared to hit the road in this episode.

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