SXSW 2012

Be our brand partner for the “It’s a Rough Life” Season 2 Premiere @ SXSW 20I2

Click here for a PDF with full sponsorship details: It’s a Rough Life Sponsorship Levels SXSW 2012

Sponsorship Levels for It's a Rough Life SXSW Party 2012

Click image for breakdown of sponsorship levels for It's a Rough Life SXSW Party 2012

If you’d like to get in on the action, please send an email to RoughLife[at]jadedmultimedia[dtot]com

It’s a Rough Life will premiere its second season during the South by Southwest (SXSW) Film and Interactive Festival. On March 12th, 2012 we are hosting a four-hour happy hour party held at The Yellow Jacket Social Club—Austin, Texas’s BEST NEW BAR of 2011 as voted by the Austin Chronicle.  This is a great opportunity to partner with the show!

We’re offering a few different levels of sponsorship with several promotional opportunities presented for your brand. From posters and flyers distributed throughout Austin, social media endorsements and pre-party promotional videos, to vinyl banners and product placement, we’re offering it all.

In sponsoring the It’s a Rough Life SXSW Happy Hour, your brand will not only be present during the party – with an expected turnout of over 500 people – it will be highly promoted throughout Austin during SXSW, as well as across the web prior to the event, and after the event with an estimated 10,000 impressions. PLUS, the star of the show, Johnny Roughneck, will be at the party to hype your brand and connect it with fans of the show.

It’s a Rough Life had a stellar, nine episode inaugural season that kicked off in October 2011. It received thousands of views, and was posted throughout the blogosphere where its popularity spread by word-of-mouth and grassroots sharing over social media. The show continues to grow its social media presence with over 1,000 Facebook fans ( and more than 5,400 Twitter followers (@aroughlife).

It’s a Rough Life is a popular web show profiling the eccentric and hilarious Johnny Roughneck and his international skateboarding brand Roughneck Hardware. It’s a non-fiction series marketed towards the 18-34 male demographic. It’s commonly referred to as a reality/ comedy with an Action Sports backdrop, or a real life version of HBO’s How to Make It in America.

If you’ve actually made it to the bottom of this letter, you’re obviously hooked and should totally sponsor It’s a Rough Life. Shoot us an email at RoughLife[at]jadedmultimedia[dtot]com