Who is Johnny Roughneck?

It’s a Rough Life: The Reason Why

Watch this video to get to know Johnny Roughneck and why he does what he does. The love and passion that goes into Roughneck, the man behind the company, and the philosophy that guides him everyday.

And yes, it all sounds great… but with Johnny’s everyday struggles, can he actually keep Roughneck going?

cop mad

It’s a Rough Life Trailer

From broken-down rental vans to cops busting up skate jams, Johnny Roughneck deals with it all. A working class family man trying to keep drama with the wife to a minimum, he works odd jobs to feed kids and pay the bills. With a struggling 13-year-old skateboard empire under his belt and a wife as eccentric as he his, It’s a Rough Life is a glimpse into Johnny’s hilarious, inspiring, and constantly chaotic world.