It’s a Rough Life Party @ SXSW
Join us for the exclusive Season 2 premiere of “It’s a Rough Life” at SXSW! On March 12, 2012 we are screening the first episode of the new season. Johnny is spinning. We’re doing product giveaways and more!
Free beer and whiskey from our sponsors (until the drink tickets run out)!
Beer provided by Abita Brewery.
Whiskey provided by the Original Moonshine Whiskey.
Support provided by Roughneck Hardware, Ace Skateboard Truck Mfg., SLUG Magazine, and Stunner of the Month.
It’s a Rough Life: The Reason Why
Watch this video to get to know Johnny Roughneck and why he does what he does. The love and passion that goes into Roughneck, the man behind the company, and the philosophy that guides him everyday.
And yes, it all sounds great… but with Johnny’s everyday struggles, can he actually keep Roughneck going?
It’s a Rough Life Episode 4: The Phoenix Saga Begins
It’s a Rough Life, a reality series about Johnny Roughneck.
Let the Phoenix Saga begin! In 2010, Roughneck Hardware was a junior sponsor at the infamous Cowtown Phoenix Amateur skateboard contest. Phoenix Am, as it is known, is a proving ground for up and coming rippers. It’s also just the type of place a struggling company like Roughneck could claim real legitimacy. So after a little bit of scheming Johnny got a van, a photographer, and two of his riders in the contest. He also brought his wife and a personal hype man.
See how he gets prepared to hit the road in this episode.
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