It’s a Rough Life Party @ SXSW
Join us for the exclusive Season 2 premiere of “It’s a Rough Life” at SXSW! On March 12, 2012 we are screening the first episode of the new season. Johnny is spinning. We’re doing product giveaways and more!
Free beer and whiskey from our sponsors (until the drink tickets run out)!
Beer provided by Abita Brewery.
Whiskey provided by the Original Moonshine Whiskey.
Support provided by Roughneck Hardware, Ace Skateboard Truck Mfg., SLUG Magazine, and Stunner of the Month.
It’s a Rough Life: Roughside of the Trax 2 Complete Arc
This is the complete It’s a Rough Life Salt Lake City story. Johnny Roughneck heads to Utah for a guerilla skateboard contest organized around Salt Lake’s public transportation system, the Trax. The event was cosponsored by SLUG Magazine. Johnny’s hoping to build support for his brand Roughneck. Can he keep his squad in line? And will the financial investment to get him there be worth it?
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It’s A Rough Life: Episode 3 – Roughside of Utah Finale
In Part 3 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” heads to the Wave, but the Roughneck crew has a little trouble on the way. Eventually the skating goes off at the Wave, and then the contest rolls to the U where the Salt Lake City skaters take turns throwing tricks down a big set of stairs. After the last spot it’s off to the afterparty behind the Fice Boutique for the winners ceremony.
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It’s A Rough Life: Episode 2 – Roughside of Utah Part 2
In Part 2 of Johnny’s adventure to Salt Lake City, the “Rough side of the Traxx” contest gets started. But not without some drama with one of Johnny’s Sales Reps who shows up riding the competition’s product. All the riders head out and we get to see chaos on train and the first spot, Dead Goat Ledge.
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It’s A Rough Life: Episode 1 – Roughside of Utah Part 1
Johnny flies to Salt Lake City to host “Rough Side of the Trax” — his event where kids barge the trains to skate spots across the city. In this episode we see behind the scenes leading up to the event, check out his Utah digs, meet the SLUG Magazine (Salt Lake Underground) crew, and get hyped for the event. Complete with special appearance from Benny Gold at the end of the episode.
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